Author Question: You are trying to sell a new electronic toothbrush at the airport to busy, distracted travelers. ... (Read 87 times)

Mr3Hunna · **on:** Jun 22, 2018

You are trying to sell a new electronic toothbrush at the airport to busy, distracted travelers. Which of the following strategies is LEAST likely to be successful at getting people to buy a toothbrush?

a. Make up a flier that gives convincing reasons why the toothbrush is so good.
b. Make a large sign that says, 9 out of 10 dentists recommend this toothbrush
c. Put up a large banner featuring a picture of your friend who looks like Brad Pitt posing with the toothbrush.
d. Stop people and say, Do you know that this is the toothbrush that is used the most by Hollywood stars?

Question 2

All of the following are true about attitudes EXCEPT one. Which one is false?

a. Attitudes are related to our temperament and personality.
b. Attitudes rarely change over time.
c. Attitudes can be changed with persuasive communications.
d. Under the right conditions, attitudes predict people's behavior.