In the movie E.T., a child uses Reese's Pieces to coax E.T. to come out. This is an example of a type of advertisement called
a. heuristic processing.
b. split cable marketing.
c. attitude inoculation.
d. product placement.
Question 2
You want to have a talk with your younger sister about the dangers of drugs. You begin the discussion by saying, Now, your friends are probably going to tell you that only people with problems to begin with get into trouble with drugs,
and that you're a chicken if you don't get high with them, but.... You have just used ________ to persuade her to avoid experimenting with drugs.
a. a fear-based appeal
b. a one-sided argument
c. attitude accessibility
d. attitude inoculation
Precious Child
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One of the reasons I went to Cambodia was to interview a feral child—the boy shown here—who ...
Child-resistant Packaging