Flipping through a magazine and looking at the ads, you notice that they tend to emphasize individuality and self-improvement. Based on research on cultural differences in persuasion, where is this magazine likely to be sold?
a. Tokyo, Japan
b. Da Lat, Vietnam
c. Mumbai India
d. Montreal, Canada
Question 2
Among the cultural values portrayed in advertisements are those of ideal body types. According to recent research (Grabe, Ward, & Hyde, 2008), how does advertising impact women's satisfaction with their body image?
a. It doesn't have an effect.
b. It only impacts women who are overweight.
c. It only impacts women who already have a poor body image.
d. It tends to put a dip in women's body image.
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