Author Question: Across cultures, the kind of stereotype found most consistently in advertising is that a. people ... (Read 35 times)

skymedlock · **on:** Jun 22, 2018

Across cultures, the kind of stereotype found most consistently in advertising is that

a. people of color are portrayed as relying on physical attributes to succeed, while whites are portrayed as relying on their intellectual abilities for success.
b. men are portrayed as lacking the ability to communicate emotions.
c. women are portrayed as passive and dependent.
d. older people are portrayed as physically weak and needy.

Question 2

According to the authors, a particularly dangerous effect of advertising is that it

a. threatens our standard ways of thinking about social groups.
b. can have strong effects on our behavior when it is presented subliminally.
c. reinforces and perpetuates stereotypes.
d. has become more interesting to people than the content of the programs themselves.