Author Question: Public service ads often try to raise fear in an audience to induce people to change unhealthy ... (Read 67 times)

vinney12 · **on:** Jun 22, 2018

Public service ads often try to raise fear in an audience to induce people to change unhealthy behaviors. If fear appeals are used, it is crucial to provide the audience with _______ to increase the likelihood of behavior change.

a. as much fear-evoking information as possible
b. specific recommendations for how to reduce the unhealthy behaviors
c. statistics about the number of people who will die from performing the behaviors
d. specific information about the consequences of continuing the unhealthy behaviors

Question 2

Kara has been a die-hard Republican since she was old enough to vote.

She votes Republican, is an active member of Young Republicans, and when she encounters arguments from Democrats, she is resistant to their persuasion attempts. Given the information about attitude change, it is most likely that Kara bases her attitude on
a. her explicit attitude.
b. cognitions and affect.
c. careful analysis of arguments.
d. religious beliefs.