Author Question: Based on research about the effectiveness of argument strength versus prestige of the source, which ... (Read 227 times)

sc00by25 · **on:** Jun 22, 2018

Based on research about the effectiveness of argument strength versus prestige of the source, which of the following is true about the importance of argument strength?

a. Weaker arguments are more effective when the message is of low relevance.
b. Stronger arguments are always more effective than weaker arguments, all other things being equal.
c. Weaker arguments presented by prestigious sources are more persuasive.
d. Stronger arguments are only more effective when there is low personal relevance.

Question 2

Who is more likely to use the central route to persuasion when attending to a communication about health insurance reform?

a. Tammy, who is doing her homework as she watches Anderson Cooper: 360
b. James, who is undergoing extensive treatment after his auto accident
c. Rachel, who has never had any health problems
d. Raul, who has little interest in public policy issues