Author Question: All of the following EXCEPT the ________ are examples of peripheral cues that might influence people ... (Read 44 times)

joblessjake · **on:** Jun 22, 2018

All of the following EXCEPT the ________ are examples of peripheral cues that might influence people taking the peripheral route to persuasion.

a. length of a persuasive message
b. strength of a persuasive argument
c. credibility of the presenter of the message
d. attractiveness of the speaker

Question 2

According to the elaboration likelihood model of persuasion, you are more likely to be influenced by the central route when you are

a. preoccupied with other matters.
b. willing and able to give your full attention to the message.
c. not invested in the topic at hand.
d. impressed with the speaker's credentials and manner.