Author Question: Persuasion from the perspective of who says what to whom is best associated with the a. ... (Read 41 times)

leilurhhh · **on:** Jun 22, 2018

Persuasion from the perspective of who says what to whom is best associated with the

a. elaboration likelihood model.
b. heuristic-systematic model of persuasion.
c. use of the central route to persuasion.
d. Yale Attitude Change approach.

Question 2

The Yale Attitude Change approach to persuasion yielded a great deal of information about the attitude change process, but there was one major problem with the approach; it

a. was not clear when one factor should be emphasized over others.
b. only accounted for implicit attitudes.
c. only applied to women between the ages of eighteen and twenty-five.
d. is unclear as to who exactly is a source and who is an audience member.