Communication such as a speech or television advertisement that ...

[appyboo]

Communication such as a speech or television advertisement that advocates a particular side of an issue is considered
 
  a. propaganda.
  b. persuasive communication.
  c. external justification.
  d. marketing research.

Question 2

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies communication variables as one of those factors?
 
  a. hostile versus receptive audiences
  b. attentive versus inattentive listeners
  c. long versus short appeals
  d. expert versus novice speakers

[strudel15]

Answer to Question 1

Answer: B

Answer to Question 2

Answer: C

[appyboo]

Thanks for the timely response, appreciate it

[nathang24]

Gracias!