Author Question: Based on research by Fazio regarding the ability of highly accessible attitudes to predict ... (Read 274 times)

bio_gurl · **on:** Jun 22, 2018

Based on research by Fazio regarding the ability of highly accessible attitudes to predict behaviors, which of the following people would be most likely to stop and donate to a homeless person who approaches and asks for money?

a. Christina, who was just thinking about her sister's eviction
b. Josefina, who had just found a quarter on the sidewalk
c. Paul, who was trying to remember where he parked his car
d. Ramon, who just got a new roommate whom he dislikes

Question 2

If you stand in the checkout line of any discount store, you'll see a very odd assortment of items on display: disposable razors, batteries, ballpoint pens, playing cards, trail mix, USB drives, and so on.

Retailers call these items impulse buys, meaning that although people may not come to the store looking for cards, pens, or trail mix, when they see them near the checkout, they'll buy them. An attitude researcher might say that people buy these items because
a. consumers' attitudes toward such utilitarian items are emotionally based.
b. these items reflect people's social identity concerns, so they will deliberate quickly about whether to purchase them.
c. attitudes toward these items may be highly accessible.
d. intentions are relatively unimportant when people engage in deliberative behaviors like purchases.