Why are millions of dollars a year spent on advertising?
a. because otherwise TV shows would need to be longer, and actors would need to be paid more
b. because it is assumed that attitude change leads to behavioral change
c. because advertising is effective when it is done subliminally
d. because attitude change leads people to be more willing to spend money frivolously
Question 2
Recall that in the l930s, when anti-Asian prejudice was commonplace in the United States, LaPiere (1934) had no trouble finding pleasant accommodations for himself and his Chinese traveling companions.
Surprised, LaPiere later sent letters to the establishments they visited, asking whether Chinese visitors would be welcome. More than 90 percent of those who responded replied that they definitely would not accommodate Chinese. This study is noteworthy because it suggested that
a. rational persuasive appeals reduce prejudice.
b. the link between attitudes and behaviors is often tenuous.
c. people often tell more than they can know.
d. contact with people against whom we are prejudiced can actually reduce prejudice.
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