It is estimated that one-third of the electorate knows almost nothing about specific politicians. Nonetheless, these people hold very strong opinions about them. This pattern of findings suggests that people's attitudes toward politicians may be largely
a. ambivalent.
b. affectively based.
c. behaviorally based.
d. cognitively based.
Question 2
Consider the lyrics to Smokey Robinson's You've Really Got a Hold on Me: I don't like you, but I love you / Seems that I'm always thinking of you / You treat me badly / I love you madly / You've really got a hold on me.
The sentiments reflected in these lyrics best capture the ________ component of the singer's attitude.
a. cognitive
b. ambivalent
c. behavioral
d. affective