Author Question: Which of the following is true regarding cross-cultural comparisons of advertising? a. Korean ads ... (Read 57 times)

bobthebuilder · **on:** Jun 22, 2018

Which of the following is true regarding cross-cultural comparisons of advertising?

a. Korean ads are more likely than American ads to focus on utilitarian products like shoes.
b. Korean ads are more likely than American ads to portray women and men in a state of complete or partial undress.
c. Korean ads are more likely than American ads to focus on family and concern for others.
d. Korean magazines have fewer ads than American magazines.

Question 2

The concept of attitude inoculation indicates that we are better able to resist a later attempt to change our attitudes when we are first exposed to arguments that

a. support our existing attitude.
b. are weakened versions of arguments we might hear later.
c. prevent us from considering alternative viewpoints ahead of time.
d. lead us to pay more attention to peripheral cues.