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Author Question: Ronald wants to start a new club on campus, and he really wants his members to be involved and love ... (Read 65 times)

darbym82

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Ronald wants to start a new club on campus, and he really wants his members to be involved and love the club. How would you suggest he use effort justification to increase members' sense of enjoyment of the club and their loyalty to the club?
 
  What will be an ideal response?

Question 2

How would a dissonance theorist explain the paradoxical finding that we are apt to like our adversaries after doing them a favor and to dislike our friends after treating them badly?
 
  What will be an ideal response?



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Eunice618

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Answer to Question 1

Answer: The answer may include any number of techniques designed to make members work hard and exert effort for the club with little external justification. Ronald may consider having members go through a hazing, and do something either dangerous or embarrassing. Alternatively, he may have members pay a large sum of money to join the club, or donate a large amount of time to the club to be a member.

Answer to Question 2

Answer: Both findings demonstrate the power of dissonance to alter our attitudes and beliefs to make them less dissonant with our behaviors. It arouses dissonance to do something nice for someone we don't like, so we reduce the dissonance by convincing ourselves that we may like our adversaries more than we initially thought. It also arouses dissonance to do something mean or unkind to someone whom we like. We reduce this dissonance by bringing our attitudes toward our mistreated friends into line with our behavior; in essence, we work to convince ourselves that they are not as likable as we initially thought.





 

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