When a neighbor asks if he can borrow your chemistry textbook and you do him this favor, dissonance theory would predict that you will like him more due to the Ben Franklin effect, which works because you
a. only do favors for people you initially like.
b. share an interest in and love for chemistry.
c. have to internally justify doing this favor.
d. find external justification for doing a favor.
Question 2
Recall that researchers conducted an experiment in which some participants were asked by the experimenter to return monetary compensation to him, while others were asked by the department secretary to return the money to a fund,
and still others received no such request for the return of their compensation. Participants who were approached by the experimenter evaluated him better than did participants in the other two experimental conditions. These findings support the notion of
a. the Ben Franklin effect.
b. justification of effort.
c. postdecision dissonance.
d. self-esteem enhancement.
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