The Ben Franklin effect would predict that you would most like someone ________, whereas behaviorist theories would predict that you would most like someone ________.
a. who treated you rudely; who treated you kindly
b. you did a favor for; who did a favor for you
c. who rewarded you strongly; whom you rewarded strongly
d. who challenged your attitude; affirmed your attitude
Question 2
Recall that researchers conducted an experiment in which some participants were asked by the experimenter to return the monetary compensation they had received as a special favor to him,
while others were asked by the department secretary to return the money as a favor to the psychology department, and still others received no such request for the return of their compensation. The researchers found that participants who were approached by the experimenter evaluated him better than did participants in the other two experimental conditions. Why?
a. They felt guilty because the compensation was too generous.
b. Doing a favor for someone leads us to justify our own behavior.
c. The experimenter's request was more polite than the secretary's.
d. The experimenter promised to compensate them in another way.
The enhancement effect observed by Emerson.
The Placebo Effect
De novo and maintenance methylation of DNA and the effect of 5’-azacytidine upon DNA methylation
The Serial-Position Effect
X-ray diffraction photograph by Rosalind Franklin
Chloride and bicarbonate exchange in the renal tubules and effect of aldosterone on excretion of H+