Suppose you are trying to raise money for your favorite charity and you set up a table in the lobby of a campus building. Which of the following is likely to increase the likelihood that passersby will donate money?
a. Give them a very light clipboard with information about your charity.
b. Ask people to hold a cold bottle of water while they listen to what you have to say.
c. Show them pictures of Japanese cities so that they think holistically.
d. Spray some citrus-scented cleaning solution on the table.
Question 2
Suppose you wanted your friend Stephan to feel like a more assertive person. According to research on ______ , you should ask him to think of _____ times in the past when he acted in an unassertive manner.
a. representativeness heuristic; 12
b. availability heuristic, 3
c. representativeness heuristic; 3
d. availability heuristic; 12
Example of the Table of Drugs and Chemicals.
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