Author Question: According to the authors of your text, priming is an automatic and nonconscious process. When you ... (Read 75 times)

lilldybug07 · **on:** Jun 22, 2018

According to the authors of your text, priming is an automatic and nonconscious process. When you watch TV and movies, you are often exposed to examples of advertisers attempting to prime you to buy their products.

Give a recent example and be sure to include in your answer how it represents priming.

What will be an ideal response?

Question 2

Based on what you learned in this chapter, do schemas become stronger or weaker over time? Why? Answer: Schemas organize our knowledge about the world. They influence what we pay attention to, think about, and remember. Generally we are more likely to not

What will be an ideal response?

tsternbergh47 · **Reply #1 on:** Jun 22, 2018

Answer to Question 1

Answer: (Student can give any answer that describes an actor drinking a brand of soda, water, beer, etc. On the table or behind actors there are also often products.) The answer should include how the example is priming; that is increasing the accessibility of a schema, trait, or concept.

Answer to Question 2

Answer: Schemas organize our knowledge about the world. They influence what we pay attention to, think about, and remember. Generally we are more likely to notice and thus more likely to recall information that fits our schemas rather than information that does not fit our schemas. If information is ambiguous, we tend to distort it in a way that fits our pre-existing schemas. If any needed information is missing, we are likely to fill it in with information that is consistent with our schemas. Additionally, because of the availability heuristic, we can recall information that is consistent with our schema quite easily. Finally, processes involved in the self-fulfilling prophecywhere we act consistently with our expectations of another, leading the other to confirm our expectationsprovide s another process by which schemas can become stronger over time.