A cult in the 1950s believed that the world was coming to an end very soon. Researchers Leon Festinger and his colleagues studied this cult by joining the group and pretending to share these beliefs. What research method were they using?
a. archival analysis
b. ethnography
c. correlational study
d. field experiment
Question 2
Ethnography can be defined as the method by which researchers attempt to understand a group or culture by
a. independently observing and coding a set of data.
b. examining the accumulated documents of that culture, such as newspapers.
c. asking questions of a representative sample of people by means such as telephone interviews.
d. observing it from the inside, without imposing any preconceived notions.
pie chart of the World's Religions
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Measles rash. (© Lowell Georgia/Science Source/Photo Researchers, Inc.)
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