Author Question: In a sales message, the last paragraph should: a. make a final reference to the selling point and ... (Read 64 times)

drink · **on:** Jun 23, 2018

In a sales message, the last paragraph should:
a. make a final reference to the selling point and picture good things resulting for the receiver.

b. depict the action as easy to take and encourage the reader to act quickly.

c. ask confidently for action, avoiding I hope and if phrasing.

d. accomplish all of the above.

Question 2

Companies that know how to resolve claims effectively will retain most of their complainers as customers.
Indicate whether the statement is true or false