Rational appeals focus on making or saving money, increasing efficiency, and
A) soothing the egos of managers.
B) making good use of resources.
C) identifying status in the workplace or community.
D) enjoying sensory input.
Question 2
You can effectively build interest in a sales message by
A) including your credentials.
B) motivating action in the closing.
C) emphasizing central selling points identified in the prewriting analysis.
D) suggesting the reader lacks good judgment if he or she doesn't buy today.
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