Author Question: Blogs that allow open comments may generate negative responses from consumers. Why do many companies ... (Read 151 times)

yoroshambo · **on:** Jun 23, 2018

Blogs that allow open comments may generate negative responses from consumers. Why do many companies view them as worth the risk?

Question 2

Marissa is nervous about giving a presentation to the board of directors. She should read her presentation to the audience to make sure she doesn't leave out anything.
Indicate whether the statement is true or false

milbourne11 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Blogs allow companies to connect with employees and customers, and to convey relevant, timely information. The best blogs encourage interactivity and thus develop relationships beyond one-way messaging. Even negative comments allow company representatives to respond quickly, mitigate the situation or provide the company's point of viewand perhaps repair the relationship. Good companies use customer feedback to identify areas for improvement.

Answer to Question 2

False