Author Question: Successful businesspeople create persuasive memos, letters, e-mail messages, reports, and ... (Read 121 times)

justinmsk · **on:** Jun 23, 2018

Successful businesspeople create persuasive memos, letters, e-mail messages, reports, and presentations that get the results they want. Your textbook presents six techniques that can help you persuade your fellow workers, superiors, and clients. List and explain four of these techniques.

Question 2

The most important ingredient of a press release is ________; articles that merely plug products often get thrown away or remain unread.
Fill in the blank(s) with correct word

aruss1303 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Establish credibility. To be persuasive, you must engender trust. People must believe that you are telling the truth, are experienced, and know what you are talking about. If you lack credentials or experience, use testimonials, expert opinion, and research to support your position.

Make a reasonable, precise request. Persuasion is most effective if your request is realistic, doable, and attainable. Also, be clear about your objective.

Tie facts to benefits. Line up solid information to support your view. Use statistics, reasons, and analogies to help people understand. Convert supporting facts into specific audience benefits.

Recognize the power of loss. Describing the benefits of your proposal is a powerful motivator. Another powerful motivator is the thought of what the other person will lose if he or she doesn't agree. The threat of losing something one already possesses seems to be more likely to motivate people than the idea of gaining that very same thing.

Expect and overcome resistance. When proposing ideas, be prepared for resistance. Anticipate opposition from conflicting beliefs, values, and attitudes. Recognize any weakness in your proposal, and be prepared to counter with well-reasoned arguments and facts.

Share solutions and compromise. The process of persuasion may involve being flexible and working out a solution that is acceptable to all concerned. Listen to people and incorporate their input to create buy-in.

Answer to Question 2

news