Nicole wants to ask her boss if she can telecommute two days a week, but she's afraid her boss will oppose her request. What should she do first in her written request?
A) Reduce resistance
B) Gain attention
C) Motivate action
D) Build interest
Question 2
Which of the following is the most accurate statement about the AIDA strategy?
A) The AIDA strategy consists of four separate steps that must be carried out separately.
B) The steps in the AIDA strategy must always be carried out in order.
C) Counterarguments should never be presented in a persuasive message because doing so will remind the reader of other options.
D) Use facts, figures, expert opinions, examples, specific details, and direct and indirect benefits to build interest.
