Author Question: You have created a bulleted list showing features that you are including on your company's Facebook ... (Read 91 times)

Jipu 123 · **on:** Jun 23, 2018

You have created a bulleted list showing features that you are including on your company's Facebook page. Which of the following items is not parallel with the others?
A) Links to important pages on our company's website
B) Photos showing customers using our products
C) We will hold a weekly prize giveaway
D) Information about upcoming events

Question 2

Explain the value of knowing an audience in the preparation of a presentation.

peter · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

C

Answer to Question 2

To deliver a presentation that focuses on the wants and expectations of an audience, you must determine who it is, what motivates it, how members think, and how members make decisions. Helpful information you can obtain about most audiences includes ages, genders, occupations, educational levels, attitudes, values, broad and specific interests, and needs.
As a general rule, audiences do want to be in tune with a speaker. A speech about climate change to a farm group should address the farmers' problems, for example, and not focus on theories of global warming. Additionally, different strategies are needed for audiences who think and make decisions differently.