Answer to Question 1
C
Answer to Question 2
Presentations are good for the following situations:
(a) Inspiring and motivating others: If a presenter is able to bring enthusiasm and energy and an inspirational message to the situation, then oral message delivery is highly appropriate.
(b) Demonstrations of products or for training purposes: Oral presentations work well when audience members are able to view how a product works and better understand its functions. They are also useful for training purposes, particularly, if the audience is able to apply the presented material through practice or use as part of the presentation.
(c) To introduce a complex persuasive written message (generally a report or a proposal): This helps increase audience interest by emphasizing the key benefits of the proposal in an engaging manner and allows the presenter to answer audience questions.
(d) As a follow-up to a complex persuasive written message (generally a report or a proposal): The personal presence of an advocate can help establish goodwill and credibility and move the persuasive process forward. In these cases, the oral message should generally emphasize the benefits of the proposal and answer audience questions.
(e) To deliver bad news to a large audience: In some circumstances, the personal presence of an organizational representative helps to establish or maintain goodwill and credibility and, by extension, the image and reputation of the firm.
Which of the following statements is true of linkage?
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