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Author Question: BTW, I need your report with stats asap is considered an example of professional expression and ... (Read 42 times)

Themember4

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on: Jun 23, 2018
BTW, I need your report with stats asap is considered an example of professional expression and tone.
  Indicate whether the statement is true or false

Question 2

A salesperson you supervise is having trouble providing evidence for statements in a persuasive email message that invites customers to try out a new anti-spam software program. What advice would you give her?


alexisweber49

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Reply #1 on: Jun 23, 2018
Answer to Question 1

False

Answer to Question 2

The following are tips that can be given:
a) Present and interpret factual evidence: Evidence must not only be authentic; it must sound authentic, too.
b) Be objective: Specific, concrete language makes your message sound authentic. Excessive superlatives, exaggerations, flowery statements, unsupported claims, and incomplete comparisons all make your message sound like high-pressure sales talk.
c) Include testimonials, guarantees, and enclosures: A message should persuade the audience to read an enclosure, attachment, or file link that includes more detailed information.
d) Subordinate the price: Logically, price should be introduced late in the message- after most of the advantages have been discussed.


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