Step 3 - Envision the Audience Differences in perception often cause confusion in communication. Therefore, it is important to analyze your audience and its point of view before crafting a message. To craft effective messages, you must understand the characteristics, expectations, and needs of the audience. Every audience has different perceptions and needs. To help envision the audience's expectations for your message, you should focus on __________ about the receiver. A. stereotypes you hold B. relevant information you know C. predispositions you have
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Question 2
Read the scenario, and then answer the corresponding question. You are the general manager of a sizable car dealership in Lubbock, Texas. Although your dealership narrowly escaped closure during the recent recession, car and truck sales continue to decline. To remain profitable, you will need to eliminate five positions within the dealership. Before you begin laying off employees, you decide that, to avoid misinformation, your employees should know about the dealership's difficult situation and your plans to reduce the size of its staff. You begin to plan a message to the employees to prepare them for the hard decisions that the dealership will have to make in the next few months. The best channel for delivering the previous message is a_________. A. voicemail B. traditional financial report C. traditional group meeting
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