Answer to Question 1
Requests for information are common in business. Information for research reports frequently is obtained by questionnaire, and the reliability of results is strongly influenced by the percentage of return. If a message inviting respondents to complete a questionnaire is written carelessly, the number of responses might be insufficient.
The most serious weakness is asking for action too quickly and providing no incentive for action. Sometimes the reward for taking action is small and indirect, but the message needs to make these benefits evident.
Answer to Question 2
F