Zelda realizes that writing a solicitation for a charity project to a small business owner must be different than a request to a representative from a major corporation. Which audience characteristic is Zelda most apt to be considering?
a. age
b. economic level
c. educational background
d. culture
Question 2
The sender of a message should analyze the audience before developing the message in order to do all but which one of the following?
a. Establish rapport and credibility
b. Address the receiver's needs
c. Simplify the task of organizing the message
d. Assure that perception of reality is the same for everyone
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