Answer to Question 1
The speaker or speakers in the video should be enthusiastic, passionate, and skilled in the extemporaneous method of delivery. The pitch of the voices should not be whiny and should avoid upspeak (ending most sentence with a rising pitch, as if asking a question). Posture should include not slumping or fidgeting, keeping gestures to a minimum, and not moving randomly. Speakers should maintain good eye contact with the camera. Avoid wearing certain clothing and jewelry that causes camera problems (e.g., inability to focus, bleeding on screen, glare).
Answer to Question 2
The best written communication performs five functions. 1. Adapt to the audience and research audience needs, preferences, and expectations. 2. Make a good first impression. 3. Use effective organization with the proper clarity and length, with clear structure containing a greeting (introduction), body, and closing. 4. Create a professional look with proper formatting and typeface. 5. Use accurate sources and contains no plagiarism, distortion, or exaggeration.
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