How do visual aids improve audience recall and memory? Describe ...

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How do visual aids improve audience recall and memory? Describe the multimedia principle and the contiguity principle and explain how they work.
 
  What will be an ideal response?

Question 2

Which of the following is not a good reason for including visual aids in your presentation?
 
  A) Visual material helps understanding
  B) Visual memory lasts longer
  C) Visual material is less work to make
  D) Visual material helps credibility

[scikid]

Answer to Question 1

Visual supporting materials are valuable because they help improve listener memory. After a few days, most listeners only remember 1025 percent of presentations, and some of that might be inaccurate because of varying frames of reference. Research confirms two principles to explain the role of visual aids in memory. The multimedia principle says that people learn significantly better when pictures are added to text. The contiguity principle says that people learn better when pictures are placed next to the words they illustrate. Learning doubles when pictures and graphics are used with text.

Answer to Question 2

C

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TYSM

[cdmart10]

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