Referring to the reader of your sales letter as you as often as ...

[rayancarla1]

Referring to the reader of your sales letter as you as often as possible will:
 
  A. offend the reader.
  B. guarantee purchase action from the reader.
  C. establish familiarity with the reader.
  D. fail to personalize the message.

Question 2

When writing a sales letter, which of the following practices is NOT likely to help a writer establish a familiar tone with the reader?
 
  A. Using short, informal sentences rather than long, formal sentences
  B. Complimenting the reader instead of blaming the reader
  C. Addressing the reader as Dear Reader even if the reader's name and gender are known
  D. Using informal punctuation such as exclamation points and dashes

[Chou]

Answer to Question 1

C
Referring to the reader of your sales letter as you as often as possible will establish
familiarity with the reader. To keep the sales prospect reading, the writer needs to establish a
familiar tone with the reader.

Answer to Question 2

C
When writing a sales letter, addressing the reader as Dear Reader even if the reader's name
and gender are known is not likely to help a writer establish a familiar tone with the reader. A
writer can establish a familiar tone with the reader in the first paragraph by: using imperative
sentences; using informal punctuation such as dashes, exclamation points, underscores,
ellipses, and parentheses; using contractions; using short, informal sentences; repeating the
reader's name once or twice in the letter; and complimenting the reader.

[rayancarla1]

Thanks for the timely response, appreciate it

[essyface1]

Excellent