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Author Question: How can an organization control the spread of bad news through social media? A) Be consistent B) ... (Read 223 times)

frankwu

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on: Jun 23, 2018
How can an organization control the spread of bad news through social media?
 
  A) Be consistent
  B) Use reciprocity
  C) Be proactive
  D) Utilize the concept of scarcity
  E) Increase the number of likes for the site

Question 2

Who monitors the validity of comments made on social media?
 
  A) The Federal Trade Commission
  B) Individual businesses
  C) Yelp
  D) Social Trends Report
  E) The Lanham Act


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diana chang

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: C
Explanation: C) Have a plan in place. Do not wait for negative comments and then plan how to respond. Instead, be proactive. Research by Altimeter Group, a technology advisory firm, suggests that 76 percent of social media crises could have been avoided if the company had been prepared to respond by having a social media crisis management plan in place.

Answer to Question 2

Answer: A
Explanation: A) In 2009, the Federal Trade Commission (FTC) extended its definition of advertising to include social media. The FTC began to monitor social media communicators masquerading as independent third parties who might be taking advantage of the millions of consumers whose buying decisions are increasingly shaped by social media.


frankwu

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Reply #2 on: Jun 23, 2018
Correct answers!


diana chang

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Reply #3 on: Jun 23, 2018
Great! Please up vote :D


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