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Author Question: According to Fogg's Behavior Model, what is the first step in influencing behavior? A) ... (Read 147 times)

Lobcity

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  • Posts: 524
on: Jun 23, 2018
According to Fogg's Behavior Model, what is the first step in influencing behavior?
 
  A) Identifying goals
  B) Using triggers or cues
  C) Assess the audience's ability to respond
  D) Identify a target audience
  E) Motivating your audience

Question 2

_____ are the cues or prompts that call your audience to action.
 
  A) Triggers
  B) Abilities
  C) Motivation
  D) Scarcity
  E) Authority


akemokai

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: E
Explanation: E) The first step in influencing behavior is to motivate your audience. Experts agree that initiatives to encourage customer participation can be motivational.

Answer to Question 2

Answer: A
Explanation: A) Triggers are the cues or prompts that call your audience to action. Social media provides you with a unique opportunity to put triggers in the paths of motivated people.


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