Author Question: How can social media be used to generate awareness of products and services? A) Broadcast through ... (Read 196 times)

Evvie72 · **on:** Jun 23, 2018

How can social media be used to generate awareness of products and services?

A) Broadcast through multiple mediums
B) Tweet headlines from the newsletter
C) Post video of products or services in use
D) Identify social media goals for the new product or service
E) Build a positive online community

Question 2

To improve content marketing, what do experts suggest?

A) Limit social media goals
B) Be selective about which medium is used
C) Become a meformer
D) Post information the company finds valuable
E) Integrate information feeds

ecox1012 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: A
Explanation: A) Broadcast through multiple mediums. You can generate awareness of your company's products and services by using social media to share information previously shared only by email. For example, continue to send your newsletters through marketing tools such as Constant Contact and Fishbowl, but also post them on Facebook and Twitter in order to expand your audience.

Answer to Question 2

Answer: E
Explanation: E) Integrate information feeds. If your company supports multiple social media platforms and website content, combine the sources for a one-stop information shop.