How can a business become an informer when tweeting about the ...

[karlynnae]

How can a business become an informer when tweeting about the business?
 
  A) Respond to customer tweets quickly
  B) Use hashtags to direct customers to other links
  C) Provide interesting and useful information about products and services
  D) Use RSS feeds
  E) Use metrics to track online conversations and respond to those conversations

Question 2

How can an organization create a personal response in their social media posts?
 
  A) React immediately to the post
  B) Quote corporate policy when announcing decisions
  C) Have the user contact you via phone or email
  D) Use a friendly tone and show empathy
  E) Respond with interesting information on the topic

[jennafosdick]

Answer to Question 1

Answer: C
Explanation: C) Businesses can earn audience goodwill by becoming informers, providing their audiences with interesting and useful information about products and services.

Answer to Question 2

Answer: D
Explanation: D) Let customers know there is a personal presence behind the computer screen. Rather than quote policy, speak like a human by using a friendly tone, showing empathy, and using your real name.