Answer to Question 1
Answer: B
Explanation: B) Social media mechanisms are less relevant in collectivist cultures such as those in South America and Africa, which rely more on a sense of community and social position for trust.
Answer to Question 2
Answer: E
Explanation: E) According to the eBizMBA Rankings, the top five social media sites are Facebook, Twitter, LinkedIn, Pinterest, and Google+. To be effective, you need to know what platforms your audience uses and what they are looking for on social media.