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Author Question: The rise of social media puts additional pressure on businesses to handle bad-news messages well. ... (Read 137 times)

dejastew

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on: Jun 23, 2018
The rise of social media puts additional pressure on businesses to handle bad-news messages well.
 
  Indicate whether the statement is true or false.

Question 2

When crafting an apology, what corporate strategy should be employed?
 
  A) Announce the bad news only to those most affected by the news
  B) Develop a blanket statement that shows concern for everyone, not just those affected by the mistake
  C) Assign responsibility for the problem
  D) Explain the company's remedial measures to correct the problem
  E) Use a vague and indirect tone for the message


Heffejeff

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: True
Explanation: The rise of social media puts additional pressure on businesses to handle bad-news messages well.

Answer to Question 2

Answer: D
Explanation: D) When crafting a corporate apology strategy, experts suggest outlining the company's remedial measures as one of the steps needed to make the apology effective.


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