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Author Question: Bad news or bad publicity ________. A) must be ignored by a company B) is often encouraged by a ... (Read 98 times)

Metfan725

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Bad news or bad publicity ________.
 
  A) must be ignored by a company
  B) is often encouraged by a business to show its customer sensitivity
  C) spreads rarely and slowly
  D) can never be controlled by employees of the company
  E) needs to be controlled

Question 2

When taking the direct approach in dealing with bad news, what is the last element of the message?
 
  A) Clarifying and restating a similar situation will never happen again
  B) Putting the news in context to soften it
  C) Apologizing for the news
  D) Assuming responsibility for the mistake
  E) Announcing how the problem will be fixed, or prevented, in the future



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alexanderhamilton

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Answer to Question 1

Answer: E
Explanation: E) Communicating about bad news in business requires more than just delivering the news effectively. You also need to control any bad news  or bad publicity  that circulates about your company.

Answer to Question 2

Answer: E
Explanation: E) The last step in any bad news communication should include plans to make sure a similar situation does not occur in the future.





 

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