Answer to Question 1
Answer: Businesses are increasingly using presentation software as a composing tool for sharing information that needs to be read, presented, and discussed interactively. These boardroom presentations are designed so that they can stand alone and be read independently, in contrast to ballroom presentations that are designed to be visual support for a presenter. Four key principles will help you create a logical and persuasive recommendation presentation:
1. Organize your presentation into well-defined sections that indicate your logic.
2.Design every slide to support one main idea.
3.Write message headlines: short sentences or meaningful phrases at the top of the slide that represent your main ideas.
4.Present material in the body of the slide that supports the main idea in your headline.
Answer to Question 2
Answer: AIDA relies on the basic components of persuasion, which includes building credibility, constructing logical arguments, and appealing to emotion. The first part of a sales message should grab the audience's attention. Your wording should make the audience want to read or hear more about your product or service by focusing their awareness. In business communication, you can grab the audience's attention in a professional way by sharing a startling fact, thought-provoking story, or motivating question. After gaining the audience's attention, you need to build their interest in the product or service by describing how you can meet their needs and provide benefits. The better your audience analysis, the more likely you are to understandand potentially meettheir needs. Creating a sense of desire involves reducing the audience's resistance to the sales message, which is especially important when you create unsolicited sales communication, or cold-call sales messagesmessages you send to audiences who did not request the information. However, reducing resistance is also important in solicited sales communicationmessag es you send to audiences who did request the information. The final step of the AIDA persuasive strategy is to motivate your customer to act and purchase the product or service. Motivate action by making the response easy and providing specific direction.
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