Author Question: Identifying goals, audience, and medium are part of developing what type of strategy? A) ... (Read 124 times)

xclash · **on:** Jun 23, 2018

Identifying goals, audience, and medium are part of developing what type of strategy?

A) Transmission
B) Planning
C) Communication
D) Presence
E) Relational

Question 2

How should a communicator judge the effectiveness of communication?

A) Based on whether the audience received the message
B) Based on the nonverbal signals relayed by the audience
C) Based on the response of the audience
D) Based on whether it accomplished its purpose
E) Based on whether it was well received by the audience

frejo · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: C
Explanation: C) A communication strategy includes identifying what the communicator wants to accomplish with the communication, who is the audience and what is their need, and what medium will work best for the audience.

Answer to Question 2

Answer: D
Explanation: D) Business communication needs to be purposeful and constructed to achieve an intended outcome. Effectiveness can be judged based on whether it accomplishes its purpose.