A real estate company sends birthday cards to all the people who have bought a home through their company. This is an example of:
a. Guaranteeing the quality of products and services
b. Having too much time on their hands
c. Caving in to the Hallmark Card advertisement campaign
d. Hiring the right employees
e. Showing customer appreciation
Question 2
Total Quality Management (TQM) is aimed at all EXCEPT which of the following?
a. Anticipating the needs of the customer
b. Using customer needs to build a quality product
c. Selling the customer a product that he/she has little need for
d. Producing the product at the best possible price
e. Gaining profit for the company
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