Author Question: Because readers can be skeptical of online content, which of the following will help increase the ... (Read 33 times)

naturalchemist · **on:** Jun 23, 2018

Because readers can be skeptical of online content, which of the following will help increase the trust level?

A) Content that is updated on a regular basis
B) Content that uses bold headings and colorful links to improve readability
C) Content that has been adapted to a global audience
D) Content that is accurate, current, complete and authoritative
E) Content that has an extensive history that can be viewed

Question 2

How can companies write for a global audience while containing the cost of translation?

A) Add links to content in multiple languages.
B) Develop a new website in each language needed.
C) Write in the original language and allow for links to translation software sites.
D) Write detailed content in the languages of global community members and use the original language for major sections such as the homepage and navigational tabs.
E) Localize the homepage for the global audience and keep detailed content in the original language.

millet · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: D
Explanation: D) Because readers can be skeptical of online content, take special care to build trust with your intended audiences. Make sure your content is accurate, current, complete, and authoritative.

Answer to Question 2

Answer: E
Explanation: E) As much as possible, adapt your content for a global audience. Translating content is expensive, so some companies compromise by localizing the homepage while keeping the deeper, more detailed content in its original language.