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Author Question: Which of the following primary research tracks the behavior of website visitors? A) Surveys B) ... (Read 113 times)

nummyann

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  • Posts: 576
on: Jun 23, 2018
Which of the following primary research tracks the behavior of website visitors?
 
  A) Surveys
  B) Observations
  C) Research and content managers
  D) Interviews
  E) Experiments

Question 2

Which of the following is needed to ensure accurate responses that reflect the feelings of the entire population?
 
  A) Sampling bias
  B) Leading questions
  C) Validity
  D) Representative samples
  E) Online surveys


juliaf

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  • Posts: 344
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: B
Explanation: B) The two most common primary research methods for report writing are surveys and interviews. Other primary techniques are observations (including tracking the behavior of website visitors) and experiments (in special situations such as test marketing), but they're less commonly used for day-to-day business research.

Answer to Question 2

Answer: D
Explanation: D) When selecting people to participate in a survey, the most critical task is getting a representative sample of the entire population in question. For instance, if you want to know how U.S. consumers feel about something, you can't just survey a few hundred people in a shopping mall.


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