Which approach would be most effective when writing an ...

[Medesa]

Which approach would be most effective when writing an unsolicited proposal?
 
  A) AIDA
  B) Direct
  C) Analytical
  D) Indirect
  E) Proposals

Question 2

When your audience will be receptive or open minded to the data in your report, which approach is most effective?
 
  A) Persuasive
  B) Direct
  C) Analytical
  D) Indirect
  E) Proposals

[cdmart10]

Answer to Question 1

Answer: D
Explanation: D) To enable the use of AIDA-style persuasion, unsolicited proposals in particular often use the indirect approach. Bear in mind, though, that the longer the document, the less effective the indirect approach is likely to be.

Answer to Question 2

Answer: B
Explanation: B) The direct approach is often used for reports because it is efficient and easy to follow. When your audience is likely to be receptive or at least open-minded, use the direct approach: Lead with a summary of your key findings, conclusions, recommendations, or proposal, whichever is relevant. This up-front arrangement saves time and makes the rest of the report easier to follow.