Which of the following explains why you are preparing the report ...

[berenicecastro]

Which of the following explains why you are preparing the report and what you plan to cover in the body of the report?
 
  A) Opening statement
  B) Statement of purpose
  C) Infinitive phrase
  D) Work plan
  E) Executive dashboard

Question 2

Describe how mobile devices have changed marketing communications.
 
  What will be an ideal response?

[jgranad15]

Answer to Question 1

Answer: B
Explanation: B) Pay special attention to your statement of purpose, which explains why you are preparing the report and what you plan to deliver. The most useful way to phrase your purpose statement is to begin with an infinitive phrase (to plus a verb), which helps pin down your general goal (to inform, to identify, to analyze, and so on).

Answer to Question 2

Answer: Mobile advertising and mobile commerce (sometimes referred to as m-commerce) are two of the hottest developments in marketing communications. Mobile advertising is already a multibillion-dollar business, with nearly 70 percent of that spent on Google ads and Facebook ads. The types of marketing and sales messages created for mobile audiences range from short, simple text ads that search engine results to mobile-optimized videothe most common form of content marketing in the mobile arena. Companies are putting so much emphasis on mobile marketing because mobile devices now play such a big role in consumer buying behavior. Smartphone owners tend to use their devices for many shopping-related tasks, from searching for product reviews, finding stores and service businesses, looking for coupons and other promotions, and doing in-store price comparisons. In fact, some 80 percent of smartphone-equipped consumers use their devices to get shopping-related information. If you are involved with creating mobile marketing or sales messages, keep two essential points in mind. First, like all mobile messages, promotional messages need to be kept short and simple. Second, the mobile experience needs to be fast and straightforward. Mobile users are often time-constrained, and they will quickly abandon websites that don't load quickly or are confusing to navigate.