Author Question: Cutting through the clutter to get the audience's attention is one of the biggest challenges with ... (Read 58 times)

LaDunn · **on:** Jun 23, 2018

Cutting through the clutter to get the audience's attention is one of the biggest challenges with marketing and sales messages.

Indicate whether the statement is true or false.

Question 2

Conventional marketing and sales message are often prepared using the AIDA model.

Indicate whether the statement is true or false.

Perkypinki · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: TRUE
Explanation: Depending on the medium, marketers can use evocative images, music, animation, or video. Cutting through the clutter to get the audience's attention is one of the biggest challenges with marketing and sales messages.

Answer to Question 2

Answer: TRUE
Explanation: Conventional marketing and sales messages are often prepared using the AIDA model or some variation of it.