Author Question: Most persuasive messages are requests for action. Indicate whether the statement is true or ... (Read 106 times)

sc00by25 · **on:** Jun 23, 2018

Most persuasive messages are requests for action.

Indicate whether the statement is true or false.

Question 2

When writing about a claim or adjustment, it is often most effective to show the reader how the company is responsible for the issue and clearly identify steps that will be taken if they don't honor the claim or adjustment.

Indicate whether the statement is true or false.

ky860224 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: TRUE
Explanation: The bulk of your persuasive business messages will involve requests for action. In some cases, your request will be anticipated, so the direct approach is fine. In others, you'll need to introduce your intention indirectly, and the AIDA model or a similar approach is ideal for this purpose.

Answer to Question 2

Answer: FALSE
Explanation: Give your reader a good reason for granting your claim. Show how the individual or organization is responsible for the problem, and appeal to your reader's sense of fair play, goodwill, or moral responsibility. Explain how you feel about the problem, but don't get carried away and don't make threats. People generally respond most favorably to requests that are calm and reasonable.