Answer to Question 1
Answer: E
Explanation: E) Throughout your career, you'll have numerous opportunities to write persuasive messages within your organizationfor example, when suggesting more efficient operating procedures, asking for cooperation from other departments, pitching investors on a new business idea, or requesting adjustments that go beyond a supplier's contractual obligations. The bulk of your persuasive business messages will involve requests for action.
Answer to Question 2
Answer: After you've worked out the basic elements of your argument, step back and look for ways to bolster the strength of your position. Are all your claims supported by believable evidence? Would a quotation from a recognized expert help make your case? Next, examine your language. Can you find more powerful words to convey your message? For example, if your company is in serious financial trouble, talking about fighting for survival is a more powerful emotional appeal than talking about ensuring continued operations. As with any other powerful tool, though, use vivid language and abstractions carefully and honestly. In addition to examining individual word choices, consider using metaphors and other figures of speech. If you want to describe a quality-control system as being designed to detect every possible product flaw, you might call it a spider web to imply that it catches everything that comes its way. Similarly, anecdotes (brief stories) can help your audience grasp the meaning and importance of your arguments. Instead of just listing the number of times the old laptop computers in your department have failed, you could describe how you lost a sale when your computer broke down during a critical sales presentation. Beyond specific words and phrases, look for other factors that can reinforce your position. When you're asking for something, your audience members will find it easier to grant your request if they stand to benefit from it as well.
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